When you think of B2B customers, you imagine businesses transacting with one another. However, what many fail to realize that these businesses too are made of people. While you might want to put B2B and B2C customers in separate boxes, it turns out that a lot of characteristics and trends of b2c customers are seeping into b2b customers as well.
Here are some of them.
The move to B2b E-commerce solution
A b2b wholesale platform might seem like a far-fetched idea a few years ago. However, today you will find various top b2b platforms operating in the market. It has been predicted that B2B e-commerce will undergo much more growth than B2C in the near future.
What is b2b platform? It is an online place where transactions occur between two businesses. The best one has to be Shopify b2b. However, there are other quality b2b platform examples as well. This includes Magento, Alibaba, and TradeKey, etc.
Before you select a given solution, do conduct a b2b e-commerce platform comparison. Compare your options regarding price, functionality, ease of use, dynamic pricing, and type of platform.
Millennials regardless of what role they are in prefer to shop via their phones. The immense progress the mobile technology has seen has led it to become the primary support system for various customers. Even if they are b2b customers, people prefer to search websites and information via their phones. Therefore, it is important to make both your website and your online store mobile friendly.
Need for convenience
Your Ecommerce platform needs to easy to use and deliver enhanced convenience to b2b customers as well as b2c users. Everyone leads a time compressed life and hence wants immediacy.
B2b customers are also turning into functional spenders who value convenience over other factors. This is especially true if the transaction is not important to them. For instance, if they are buying screws rather than machinery, they are more likely to unleash the functional spenders within them.
Make sure you incorporate these trends into your eCommerce platform. As a rule of thumb, the platform should support mobile devices. The interface and functionality should be easy and convenient. And options like dynamic pricing and self-service should be at the heart of it all.
Understand your customers before you begin your journey of creating the best solution for them.